Their Take / Our Take 003

Not Kevin
Single “Never”
Single Release Date: 04/24/2020

Their Take:

It’s written about coming to terms with social anxiety and trying to acknowledge an obsession with how people live their life through technology. Specifically, it explores the idea of how social media apps remind you of past posts. i.e. when an archived post on Instagram shows you a time where you were happy and you wonder why you aren’t feeling like that now. The cover (accompanied by a full photoshoot taken while in quarantine) acts as a response to a FaceTime with Lucienne Nghiem (@luxxienne), exemplifying the use of technology to further real relationships and explore creatively rather than letting it distract you.

Our Take:

I first listened to this track on a gray, rainy Friday morning, trying to shake off the cobwebs of another quarantine day and put my mind back in a “normal groove,” or at least as normal as I could get. The music was perfectly suited for my mood and setting, and once I really started listening to the words, I couldn’t shake the song. In just a few minutes, not kevin took stock of the unease of the times and offered an unsettling reminder that at your most shaken, uneasy moments, there are instances from your yesteryear that will inevitably rise up and leave you thinking about what has come, what has gone, and what will come to pass. We’re lucky that not kevin is putting out this kind of music during these stay-at-home days, because it challenges us to not just sit idly by but to really think of our past and our now and how it can – or will – make our future.

“Never” is out NOW on Spotify

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